Connect with your visitors.
Strengthen your venue.
A European study of 130+ cultural venues and 60,000+ visitors, developed with 7 universities.
Scientifically grounded, GDPR-compliant and fully anonymous for respondents.
Academic partners
Join 130+ cultural venues taking part in Europe's audience research for the performing arts.
SentoVox helps cultural venues, theatres and concert halls understand their audiences. In a time of scarce resources, evidence about your visitors and impact is essential.
Make data-driven decisions
Use visitor insights to prioritise programming, infrastructure and communication.
Improve the visitor experience
Discover what audiences value and where there is room to improve, with concrete suggestions.
Defend your funding
Demonstrate value and societal impact with credible, comparable data.
Reach new audiences
Understand why non-visitors stay away and how to engage them.
What you get:
- Insight into visitor experience and satisfaction
- Audience profiles, motivations and NPS
- Impact Compass Model and non-visitor research
- Programming and communication evaluation
- Comparison with other European venues
Why SentoVox:
- Scientifically developed with 7 universities
- Independent, anonymous survey
- Standard questions plus optional local questions
- Helpdesk and analysis by an academic team
FAQ
Frequently asked questions
SentoVox is an independent European audience research study for theatres, concert halls and cultural venues. It is built on a standardised, scientifically grounded method and supported by 7 universities and sector partners such as ENCC, VSCD and Cult.
Any venue programming the performing arts: theatres, concert halls, multidisciplinary cultural centres and similar organisations across Europe.
Participation costs between EUR 625 and EUR 1,750, depending on visitor numbers. Groups receive a discount.
Registration is open until 30 June 2026. The research period runs until 31 October 2026.
All surveys are fully anonymous and GDPR-compliant. No personal data of respondents is collected.
Our impact
World Land Trust partnership
1 m² of rainforest per completed survey
For every completed SentoVox survey, 1 m² of threatened rainforest is protected through World Land Trust.
Every visitor who participates gives something back to the planet.
For every completed SentoVox survey, 1 m² of threatened rainforest is protected in partnership with World Land Trust.