A European study of 130+ cultural venues and 60,000+ visitors, developed with 3 universities.
SentoVox is free for all venues. Optional paid plans add more respondents, longer fieldwork and deeper reporting.
Sector partners
Academic partners
SentoVox helps cultural venues, theatres and concert halls understand their audiences. In a time of scarce resources, evidence about your visitors and impact is essential.
Use visitor insights to prioritise programming, infrastructure and communication.
Discover what audiences value and where there is room to improve, with concrete suggestions.
Demonstrate value and societal impact with credible, comparable data.
Understand why non-visitors stay away and how to engage them.
What you get:
Why SentoVox:
Membership plans
SentoVox is free for all cultural venues. Choose the level that matches your size and reporting needs — Member is free, Pro and Ambassador add scale and depth.
Member is the free baseline. Pro and Ambassador build on top with more respondents, longer fielding and richer reporting.
Switch between Member, Pro and Ambassador at any time during the study.
Tip: scroll horizontally to compare all plans →
| Feature | Member Free | Pro | Ambassador Premium |
|---|---|---|---|
| Full personalised visitor survey | ✓ | ✓ | ✓ |
| Live dynamic dashboard | ✓ | ✓ | ✓ |
| Multilingual | ✓ | ✓ | ✓ |
| European benchmarking report + webinar | ✓ | ✓ | ✓ |
| Survey availability | 6 months | 12 months | 12 months |
| Extra helpdesk support | - | ✓ | ✓ |
| Trend measurement over time | - | ✓ | ✓ |
| Individual venue research report | - | - | ✓ |
| Benchmarking with peer venues | - | - | ✓ |
| Executive summary for board | - | - | ✓ |
| Raw visitor data access | - | - | ✓ |
| Visitors per year | Standard | Premium | Network Premium |
|---|---|---|---|
| Less than 10,000 | Free | €315 | €625 |
| 10,000 to 50,000 | Free | €425 | €850 |
| 50,001 to 100,000 | Free | €490 | €975 |
| 100,001 to 150,000 | Free | €590 | €1175 |
| More than 150,000 | Free | €875 | €1750 |
Pricing is based on annual visitors at your venue. Excludes VAT. Groups receive discounted rates.
Exchange rates are approximate and updated periodically.
Free baseline plan with the full SentoVox visitor study
Everything in Standard, plus:
Everything in Premium, plus:
Director, mid-size theatre
"SentoVox gave us hard data on something we had only sensed: how visitors actually feel about our programming. The benchmark with similar venues elsewhere in Europe is what makes the results actionable."
"We use the report in funding conversations. The fact that it is independent and university-backed makes a real difference."
Audience research lead, concert hall
"The Impact Compass Model surfaced things we had missed. Non-visitor results were uncomfortable in a useful way - they showed exactly where to focus."
"Standardised questions plus our own local additions was the right balance. Rich data, low effort on our side."
Academic team
Annick Schramme
Cultural management & policy
University of Antwerp
Johan Kolsteeg
Arts & society
University of Groningen
Birgit Mandel
Cultural mediation
HAWK Hildesheim
FAQ
SentoVox is an independent European audience research study for theatres, concert halls and cultural venues. It is built on a standardised, scientifically grounded method and supported by 3 universities and sector partners such as ENCC, VSCD and Cult.
Any venue programming the performing arts: theatres, concert halls, multidisciplinary cultural centres and similar organisations across Europe.
Members participate for free — that's our main offer. Optional Pro plans start at €315 (annual) and Ambassador plans at €625, scaling up to €1,750 for venues with more than 150,000 visitors. Group discounts apply.
Registration is open until 30 June 2026. The research period runs until 31 October 2026.
All surveys are fully anonymous and GDPR-compliant. No personal data of respondents is collected.
Our impact
For every completed SentoVox survey, 1 m² of threatened rainforest is protected through World Land Trust.
Every visitor who participates gives something back to the planet.
For every completed SentoVox survey, 1 m² of threatened rainforest is protected in partnership with World Land Trust.