About SentoVox - European performing-arts visitor research since 2024
The story behind the study
SentoVox was born from a concrete need in the performing arts. Cultural venues in Belgium were looking for a shared study that would allow them to benchmark their visitor results - in support of local cultural-sector advocacy and funding initiatives. Through ENCC, in collaboration with the University of Antwerp and Sento, this initiative took shape. Interest quickly grew across borders. Today, 130+ cultural venues, theatres and concert halls across Europe use SentoVox to understand their visitors, demonstrate their impact, and make better decisions.
Looking for how it works? Visit the Details page →How SentoVox started and grew
SentoVox started in 2024 as a practical answer to the need for accessible, reliable visitor research for the performing arts. What began as an initiative in partnership with academic researchers quickly grew into a recurring annual European measurement instrument.
The project starts in Belgium
SentoVox launched as a Belgian pilot with cultural centres connected to the Cult network, in close collaboration with the University of Antwerp. The pilot confirmed the methodology and grew quickly into a permanent participant base of 100+ Flemish & Brussels cultural houses, theatres and concert halls.
Dutch theatres join the benchmark
Following sector interest from VSCD member theatres, SentoVox expanded to the Netherlands with venues including Theater aan het Vrijthof, Parktheater Eindhoven, Concertgebouw de Doelen, Schouwburg Hengelo and Stadstheater Zoetermeer. A first cross-border benchmark between Belgian and Dutch venues was published.
Bühnenverein partners and DACH adoption
SentoVox extends into the German-speaking cultural sector through partnerships with researchers at HAWK Hildesheim and FH Kufstein Tirol, and dialogue with the Deutscher Bühnenverein. join the European panel.
France, Italy, Spain and Switzerland
SentoVox becomes a true pan-European instrument with venues onboarded in France, Italy, Spain and Switzerland, supported by academic partners in seven countries. Today the platform is active in 6 languages with 130+ participating venues.
Backed by leading European universities
SentoVox is supported by an academic team of cultural-sector researchers across Europe.
Prof. Dr. Annick Schramme
Lead of the academic consortium
University of Antwerp
8 researchers
Across 3 universities
Sector partners
European cultural-sector networks
ENCC · VSCD · Cult · +more
Team Sento
Operated by Sento Group
Experienced partner in international research
A pan-European report on performing-arts audiences
SentoVox produces a yearly cross-country report covering visitor profiles, satisfaction, NPS, motivation and the Impact Compass Model. Data is anonymised, GDPR-compliant and benchmarked across peer venues.
- Visitor profiles
Demographics, frequency, channels. - Experience & NPS
Satisfaction, recommendation, loyalty. - Impact Compass Model
Cultural, social and personal impact. - Non-visitor research
Why audiences stay away and how to reach them.
SentoVox in the cultural sector
Presentations, conference appearances and media coverage about SentoVox across Europe.
What participants say
Feedback from cultural venues that have participated in SentoVox.
The study was well received and is very valuable to us. We received concrete suggestions we can act on, and the benchmark with peer venues helps us optimise programming.
We get clear starting points to refine our strategy. From the dashboard I saw, for example, that visitors would value a richer Wednesday-evening programme.
The Impact Compass Model surfaced things we had missed. Non-visitor results were uncomfortable in a useful way - they showed exactly where to focus.
Thank you for the report - it contains a wealth of information that we are eager to put to work within our organisation.
The questionnaire is well-constructed and the support from the team has been consistently thoughtful. Our board appreciates the independent benchmark.
SentoVox gives us concrete insight into how our visitors experience the venue and what they take away. The European benchmark makes our own results much more meaningful.
Cultural venues already participating
A selection of 130+ participating venues across Europe. Browse alphabetically or use search. The list is updated regularly.
Want to join these cultural venues?
Register your venue and gain in-depth insights into your audience, experience and impact.